Which marketing products do you need to reach the new and still youthful generation of whiskey drinkers? That was the million-dollar question Pernod Ricard was asking. They are the ones behind numerous well-known whiskeys, wines, vodkas, and rum brands such as Jameson and Chivas Regal, Havana, and Absolut vodka. Together, we started a project to make unique (wooden) marketing products to appeal to a younger audience.
Pernod Ricard asked us to design a new type of whiskey glass that incorporates glass and oak. We completed the design, samples, and production of 20,000 glasses in no-time. This, of course, would not have been possible without our strong connections with suppliers, designers, and partners in logistics.
Brand experience is vital for liquor brands. Whiskey is aged in oak wood, which therefore becomes a valuable material to express a whiskey brand. For that very reason, we’ve made unique wooden displays for various brands of Pernod Ricard, from holders for coasters to complete liquor cabinets for liquor stores. We love to chime in on how to increase brand experience for the consumer. Maybe it’s just one product, but can also be an entire range, as with Pernod Ricard. Please contact us to discuss the possibilities.
Displays and unique brand premiums
Bow Ties made from old barrels or a unique whisky brand book of wood. For the Pernod Ricard brands, nothing is to crazy.