Diageo | Amsterdam

A contribution to the redesign of a cocktail bar showroom.

The new Amsterdam office of Diageo, global leader in spirits and beers, reflects their vision of ‘Celebrating life every day, everywhere by creating the ultimate experience of their brands and products and an atmosphere of creativity, passion and relaxation.

This floor of the office is where the company host tasting events for their clients and business partners. Our primary responsibility involved the design and build of the bar and the steel cage sculpture of a cocktail shaker which encloses the multicolour disco-like LED pillar which serves as the core of the space holding everything together.

It’s the perfect spot for Diageo to showcase the brands with all your senses by smelling, touching and tasting products. It’s an invitation into another world, where everybody is welcome, feels at home, can discover, learn, browse, interact and commit.

Based on the liveliness, vibrance and level of privacy, three zones can be identified. The colour palette in these zones reflects the activity and behaviour of people. A combination of different tones of red, pink and green. Red in particular is a very powerful colour that generates energy and inspiration. This is found around the bar. Further down you’ll see the co-working zones. With its fresh and bright colours like dark blue, white, green and a touch of gold, this is a perfect area for opening up communication and motivation sessions. Keep going and you’ll reach lighter tones of green and pink, create a relaxed, focused and calm feeling for more concentration work.

The bar itself was very large, with its length measuring at an impressive 12m. To achieve the contemporary yet classic influenced style, we’ve combined materials such as solid oak wood, plexiglass and copper coated steel. In addition to this, we’ve used marble for the bar walls and mosaic tiling which bleeds from the bottom of the bar onto the floor. Other interesting touchpoints worth noting include the barrel-shaped meeting pods and the wooden wall panels which have been engraved with some of the original founders of the spirit brands they partnered with today.

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. They produce an outstanding collection of over 200 brands both old and new, large and small, global and local. Their ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. With their products being sold in more than 180 countries and our brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.




Cocktail bar interior


Design and build of the 12m long bar

Website www.diageo.com/



Within 24 hours


Within 24 hours


+31 (0)20-486 64 11




Name: TWO-O
Street: Elektronstraat 21
Zipcode: 1014 AP
City: Amsterdam